Background & Experience
An engineer by degree with nearly five years of experience across varied roles. I’ve worked in operations at an early-stage start-up and later as a consultant at one of the Big 4 firms. Alongside this, I’ve been a Bharatanatyam dancer for over 15 years, deeply connected to Indian classical music and heritage.

The “Two Boats” Struggle
My career has often felt like trying to sail two boats at once: the structured world of corporate work on one side and the soulful world of dance on the other. While I’ve pursued both, neither felt fully satisfying. My corporate job lacked the creative space I craved, yet my dance, which I treasure as a sadhana, didn’t feel like monetizing it.

Why I Took the Pause
In 2025, I’ve taken a pause—a conscious step back to seek a career path that feels joyful and sustainable. That’s where marketing comes in. I’ve always been curious about it, and now I’m learning it from scratch—discovering how it blends creativity, strategy, and communication, all in one space. I don’t know where this path will lead, but I’m learning that’s okay. This blog is where I’m documenting the messy, honest process of figuring it out—one step at a time.